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About the Founder

"I've been a leadership training, organizational development consulting, group facilitation and more recently leadership coaching practitioner for almost 35 years. I've also been a learner, constantly working to improve my game by learning new models, new practices, new techniques and learning from my clients what works and what doesn't. I've had the opportunity to learn from many of the masters and through all of that have created my own style of practice and a wealth of information and experience to draw from.

I keep learning something new almost every day. This work is as exciting and challenging to me now as it was when I took my first workshop in my 20's and realized this is what I want to do for the rest of my life.

The two watchwords of my practice are integrity and respect. Integrity means that sometimes I have tough conversations, even though that is still hard for me, and that I follow a code of ethics to protect my clients and my fellow practitioners. Respect means that I see each client as capable, whole and able to decide for themselves the direction they need to go. It also means that I pay attention to the impact my behavior has on others."

—Plum Cluverius

Plum Cluverius, PCC

Work Experience

As an executive coach, facilitator and consultant, Plum is a catalyst for creative change in her clients. With each engagement, her goal is to optimize her clients' singular combination of talents and experience and to help them achieve results they thought were impossible—a promotion, a culture change, more motivated employees, greater influence, or resolution of a difficult conflict.

Since founding her company, Vedere Consulting, in 2000, Plum has coached and consulted in a wide variety of organizations—Fortune 500 companies, small and mid-sized businesses, local, state and federal government agencies and non-profit organizations and universities. She serves on the adjunct faculty for the Federal Executive Institute, where she facilitates executive groups in FEI's signature Leadership in a Democratic Society program, and at the University of Richmond's Robins School of Business. She is also an executive coach with the Non-Profit Learning Point's 360 and Executive Coaching Program, the Bounce Collective and the University of Virginia's Center for Executive Development.

While working as a senior organization development consultant at Anthem Blue Cross Blue Shield (then Trigon), Plum recognized that non-exempt employees received little or no outplacement services when laid off from the company. She created an outplacement training and coaching program for non-exempt employees and led a team of volunteers to deliver services to this group. She started Trigon's diversity initiative and co-designed and led an intensive leadership development program for high potential mid and upper level managers. Many LDP participants moved on to serve in executive positions at Trigon and later at Anthem and in other corporations. She also was a trainer/consultant for the Commonwealth of Virginia's Department of Human Resource Management where she co-designed and facilitated the Commonwealth Management Institute for its first five years.

Plum Cluverius, PCC Executive Coach for Vedere Consulting

Education and Training

Early in her career, Plum recognized that emotional mastery and relationship building were critical to leadership and organizational success, and she has been working and studying in those fields since 1977. She is a professional certified coach, a credential she earned from the International Coach Federation, the world's largest organization of professional coaches. Plum has a Master of Arts in the Applied Behavioral Sciences from the Leadership Institute of Seattle (LIOS) and Whitworth College and a Bachelor's degree in history and sociology from Virginia Tech. The MA/ABS program pioneered by the LIOS was one of the first to use experiential education extensively in its curriculum—focused on creating practitioners by combining academic rigor and action learning.

In addition to her formal education, Plum attended over two years of coach training at the Newfield Network, a certified coach training program, and completed the Presence-Based Coaching program offered by master coach Doug Silsbee. She has done extensive training in group dynamics, human interaction, and educational design through the Mid-Atlantic Association for Training and Consulting (MATC) and strategic planning through the National Training Laboratories (NTL). She has attended numerous workshops to round out her skills and is trained in emotional intelligence, non-violent communication, conflict, transitions, Open Space Technology, Future Search Methodology, MBTI, and much more.

Extracurricular Activities

Plum has assumed leadership roles in several professional organizations. She is the current president of the International Coach Federation Greater Richmond chapter (ICFGR) and is a past president of the Association for Psychological Type's Richmond chapter. She was honored by APTi with a New Chapter Leader award in 2005. In 2010, she was named the National Association of Women Business Owners (NAWBO) Richmond Chapter "Women of Enterprising Excellence NAWBO Member of the Year" with colleague Ann Deaton for initiating and facilitating an executive dialogue program. Also in 2010, ICFGR received the "Local Spirit, Global Presence" award from ICF Global based on a community service project to providing coaching services to the unemployed that Plum initiated and led.


Plum lives with her husband of 36 years in Richmond, Virginia. They have two grown sons. An avid student of bluegrass guitar, Plum also loves her garden and any activity that takes her outside, particularly biking, hiking, kayaking and cross country skiing.

If you'd like to see a bit of how Plum thinks, please
visit her blog
, where she writes about leadership issues.