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June 2008

Why Salvage the Corporate Story

I did something a while ago that I regret. I joked about Richmond (the one in Virginia) being a place where the Civil War is still taken very seriously. If you know Richmond you are probably wondering why something like that would bother me. After all, the Civil War is taken very seriously in this …
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The Power of Non-Responsiveness

One of my clients, a regional marketing vice president for a mid-sized insurance company, has been negotiating a difficult agreement between her division and the underwriting department concerning concessions for an important client. It was a particularly tough negotiation because the SVP of underwriting and her boss in marketing see each other as rivals within …
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